Create More, Consume Less: Reclaiming Focus in the Advertising Industry. An exploration of how implementing focus, flow, and deep work strategies allow advertisers to maximize productivity and produce high-quality, creative work. In writing a white paper that reflects on the advertising industry’s loss of productivity when it comes to unintentional scrolling, I discovered as an…

I’ve written a lot about the reasons why our collective attention is slipping, and how we can recover it, but that isn’t possible if we don’t address the biggest stressor: stress. So, we’ve discussed the greater system at large, cruel optimism and our own willpower, and social media’s addictive nature. We know we can make…

Social media was destroying my ability to be present. Three weeks ago, I completed a five day digital detox from TikTok. I haven’t returned to the platform since. Here’s what I’ve learned, and why I haven’t gone back. In the pursuit of understanding and redefining my relationship with social media, I experimented with removing my…

A exploration of project management and achieving total organization. I’m type B. I’ve got type A tendencies that’ll appear every so often, but overall, type B. That means I’ve always struggled with keeping my thoughts and tasks organized. Don’t get me wrong – I love a good calendar, I love checklists, and I love planning…

Cruel optimism is defined by Johann Hari, author of Stolen Focus, as: “when you take a really big problem with deep causes in our culture – obesity, or depression, or addiction – and you offer people, in upbeat language, a simplistic individual solution. It sounds optimistic, because you are telling them that the problem can…